A good content writer can bring your business more than just online traffic. Today, quality content writers go beyond crafting sentences and curating marketing articles. They can bring you long-term business benefits. For example, their work provides an increase in brand authority, online brand presence, and customer engagement. Hence, the role of a content writer does not end with writing content. A business's demand for more quality content writers has grown. Companies are expanding their focus and seem to be tying the campaign development, sales, and marketing processes altogether. What we doAtCohesive CX, we are content writers who do more than write content. We deliver a whole marketing campaign that's ready for you to publish. As a result, this removes the need to understand all of the nuances of marketing. We understand the marketing machine inside and out, so you don't have to! Our product has everything you need in a marketing campaign. Plus, it's delivered right to your inbox every month. WHY YOU NEED FREQUENT, FRESH CONTENTCompanies, big and small, need customers. Using our marketing campaigns can help you reach potential customers. The days of turning to the yellow pages in the phone book are all but gone. If you don't know what the 'yellow pages' are, you just helped me prove my point, so thank you. Nowadays, potential customers go to their favorite search engine to find what they're looking for. From there, they'll turn to their favorite social platform to ask friends for their opinions. Online brand presence is vital for potential customers who go looking for your product. They need to be able to find you. This is why content is so important. Content brings customers to your website before and after they need your services. As you create brand awareness, customers become familiar with your company. As a result, they won't need to look much further than your website to find what they need. Intentional content is vital because it gives your current and potential customers a reason to come to your website. Fresh content invites them to come, even if they don't need your products right now. Our content is designed to talk to your customers, rather than talk at them. If you don't know if your content is talking-to or talking-at your customers, add that to your list of reasons you need us. It's one of those marketing nuances we were referring too. We can create fresh content as frequently as you'd like. When we say "frequently," we don't mean posting every day. Companies who post content just for the sake of posting, are likely to become the page customers scroll by. When we refer to "frequent," we're talking about monthly, bi-monthly, or weekly. We'll keep your marking campaigns intentionally focused. As a result, you'll have fresh content that gives people a reason to click over to your website. WHY YOU NEED PUBLISH-READY MARKETING CAMPAIGNSWhether you're a big business seeking new ways to reach your customers, or a small business just getting started with your online brand presence, we can help. Sending an email to your customers with a coupon, especially if it's a good coupon, will likely bring people to your page. Likewise, posting "specials" to your page can drive traffic. However, what you post and what you send in between those coupons is crucial. Social media platforms that only seem to have an advertisement-type feel tend to get scrolled on by. With fresh, intentional, 'talk to' content, you're creating an online presence. Furthermore, intentional marketing campaigns create brand awareness. As a result, your current and potential customers have reason to stop by your page. Are you a brand or business professional wanting to save time, money, and energy on marketing? Then you'll want to keep reading. We'll show you how you can achieve unicorn-like potential in your content marketing. HOW IT WORKSYou might be wondering what we'll create for you. The good news is, it's not one of those mystery boxes that leave you wishing you'd picked the other box. Here's the beautiful thing, as you fill out the order form, you get to pick your topic. Furthermore, you get to choose your keywords and the audience you're targeting. Then, after a few clicks of the mouse, you can return to your endless tasklist while we take care of your marketing campaign. Each campaign consists of:
Once completed, we'll send you a link to access your campaign. Within five business days, bada-bing, bada-boom, your inbox receives publish-ready content. SOUNDS GOOD, BUT WHEN DO I GET MY CAMPAIGNS?Your marketing campaign will arrive in your inbox within 5-7 business days. Are you up against a deadline that requires this now? Well, if it's midnight and you need it at 8:00 am, you're out of luck because we're likely getting our beauty sleep. However, if you need it in one business day, we can do that for an extra fee. There are other features you can add to your content, and while it will cost you a little more, we'll do whatever we can to meet your expectations. If you need more than 600-800 words, we can do that. Need an extra article? You guessed it; we can do that for you too. Keep in mind "extras" typically require additional business days for processing. Don't worry, our simple ordering process will inform you of the earliest delivery date possible. If you need it sooner, all is not lost. Call us, let's discuss your needs, and we'll do our part to make it happen. After you've ordered your content, our system will even put a reminder on your calendar. You'll know that we know when you're expecting your campaign. THE TRICK TO GIVING YOUR CUSTOMERS SOMETHING NEWThe name of the online marketing game is consistency. Consistency is the way to get your business brand exposed to your target market. So many businesses fall short of realizing this. Cohesive CX aims to help you change the mindset of when to post. We're here to help you grow your online presence. Today, businesses need both a straightforward content marketing strategy and engaging content. This is how online marketing campaigns become successful. Likewise, it's the secret to survival in today's competitive landscape. One without the other hinders your success. Not to worry! We provide you with a strategy and the content for a cohesive marketing campaign. Our publish-ready content strategy works in the same way unicorn content performs. It targets the same characteristics found in some of today's top viral content on the internet. Now you can stop chasing after unicorns because we are the unicorn. What does that even mean anyway? Today is the perfect day to order a publish-ready campaign through Cohesive CX. Doing so will increase your chances of achieving a high-performing & unicorn-like result. For as low as $399 per campaign, you can make your content marketing efforts feel magically effortless. Our strategy is based on providing customers with cohesive customer experiences. As you begin providing this experience to your customers, you'll come to understand the 'why' behind our strategy. Time and time again, our clients see how our approach improves your customer's lifecycle. Likewise, you'll see how the customer's lifecycle adds value to your business. WHY DOES MY CUSTOMER'S LIFECYCLE MATTER SO MUCH?Great customer service professionals seem to understand that business is more than just a one-time deal. The goal is to create a high customer lifetime value. In other words, companies want customers to stay with them forevermore. There are several steps to building lifelong relationships with customers. The final and most crucial step is brand loyalty. You know, the type of loyalty that when a troll comments on the Facebook page, the members rally around the brand. That's what we're talking about. The result of understanding the lifecycle of a customer is brand loyalty. So how do you get there? There are many areas of focus as you begin to understand the lifecycle. Our publish-ready marketing campaigns provide a solution for each of the areas of the customer's lifecycle. Each campaign is designed to have a cohesive look and experience that keeps customers engaged longer. UNDERSTANDING THE CUSTOMER LIFECYCLEIn short, the customer lifecycle provides a picture of the customer's journey. The lifecycle identifies each of the steps the customer takes. It includes the beginning steps of the sales and marketing process through customer service procedures and brand loyalty. As a result of identifying each step, companies can then determine where they need to improve. The steps of the lifecycle are as follows:
A customer becomes an advocate for your company the moment they tell someone about your product or their experience. Regardless of whether they turn to a social platform or talk about it at a family dinner, they have become a company advocate. This advocate may be who influences your next potential customer to begin their 'search' for your product. It's the circle of customer life. Are you singing a song from a famous Disney movie now? No? Just me? Ok...moving on. As you can see, focusing on each of the aspects of the customer lifecycle is essential. In short, ensuring you provide a cohesive experience throughout the lifecycle impacts your bottom line. At Cohesive CX, our publish-ready marketing campaigns provide cohesiveness across your social platforms, ads, and emails. It's the kind of cohesiveness that customers engage with longer because it's easy to follow. In other words, the Cohesive customer experience (CX) may be precisely what your company needs. HELP, I NEED MORE THAN A CAMPAIGNAre you new to the online marketing world but don't have a six-figure marketing budget to hire someone to take over? The good news just keeps pouring in. We can help you. We offer marketing consulting. From phone calls to in-office training, our experienced marketing representatives can address your needs. We're eager to help your company develop a cohesive marketing strategy. Likewise, we can teach you how to create data tracking tools and reports. Our experts have years of experience learning the algorithms of social media platforms. Likewise, they understand the marketing funnel from multiple views. We work with marketing, sales, and customer service teams within the company to develop one common strategy, purpose, and goal. As a result, your company can have a cohesive feel from within to outwardly pass along to your customers. So, let's do this together. Together, we'll create and design the strategy and content your company needs. You'll find it doesn't really require much magic at all. Sign up today. Nikki Salazar-KingA co-founder of Cohesive CX, a leading content marketing and customer experience strategy consultancy specializing in scalable cohesive marketing and communication content campaigns. She is a former educator, corporate trainer/instructor, and is an entrepreneur. Nikki lives in Utah with her husband and family. RSS Feed
We are content writers that do more than write content. We deliver publish-ready marketing campaigns right to your inbox each month. WHAT ARE PUBLISH-READY MARKETING CAMPAIGNS?They are a collection of specific marketing content pieces. Put together to produce high-performing marketing campaigns. Our publish-ready marketing campaigns are the perfect marketing solution for any size business. |
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